A Collaboration between a Cairo based brand and an LA based brand, built through a story of chance encounters bringing two cities together to release this collection.
Driving from Maadi, spotted a microbus with a large sticker on the back that read “براحتها” (Pronounced Berahet-ha which means: As she pleases). This image is a paradox, as it was seen in the street, the word represents freedom yet this freedom is far from true in the context it was presented in. The image inspired the design of the the microbus in a street the represented both Cairo and LA with the tall palm trees and the water (Nile/the Pacific).
Made + Designed in Egypt
Machine Wash Cold | Air Dry | Do not iron print