UNTY is an Egyptian based street style brand founded in 2013. When different elements of a visual look like they belong together, designers call it: Unity. That is a design principle. These elements are the clothing that feature in house artwork, designs, campaigns, and collaborations we work on. As long as the elements work together, we have UNTY.
The brand is pronounced "Unity". When designing the logo, the "I" did not serve any purpose. When it was removed, it still read "Unity", despite the drop of the letter. As our ethos goes, the design does not have to include everything to be complete, the elements just have to belong together. And it did.
Each piece embodies elements of conceptualization, material, cut, print, production, and branding. These elements do not stand-alone and act as a comprehensive equation, which results in a final product. Our symbol is clear, calculated and almost mathematically inspired by the concept of process. The symbol itself means "Therefore" verbatim. It's simple. We bring all these separate elements together, therefore creating what we perceive to be the ideal street style apparel.
The founder, Omar Mobarek, and partner, Omar Fayez, share two similarities; an appetite for controversial innovation within confining cultures, as well as a deep-rooted appreciation for street style. Essentially, UNTY is here to push the boundaries of what is considered possible in terms of seamless collaboration of art and fashion.
We approach each collection like preparing for an art exhibition. The process starts with a concept (usually inspired by the conflict of liberal thinking in a conservative society). Once the concept is decided, the illustration process starts. After months of drawing, we select the ones that fit together as a series. Then we decide on the colours of the collection based off of the tone of the concept/illustrations. The cut is like the frame of the artwork. Once everything is prepared, we start our production process. Since we work with a local factory in Egypt, every step is monitored; a sample of the material, cut, and print must be approved, individually, before finally going into production.